•   With over 7 years of experience in crafting business value propositions, including roles at fast-paced startups like Retailo and Finja.
•   Holds an MBA from IBA Karachi, class of 2020.

•   Collaborated with major multinational corporations to align product design with their unique requirements, fostering a cross-collaborative strategy.
•   Designed strategies to scale financial products, enabling over PKR 24 billion in annual transactions.
•   Manages teams to enhance user experience and streamline backend processes for efficient product rollouts.

•  Brings 18 years of expertise across the banking, insurance, and brokerage sectors.
•   Developed and led impactful training programs for top organizations, including ABN AMRO, RBS, FBL, PQFTL, Jubilee, and Waada.
•  Designed and implemented training programs focused on sales, compliance, and customer service skills within the financial industry.

•   Accomplished professional in Quality Assurance, focused on improving operational efficiency and elevating customer experience.
•   Skilled in advanced analytics from IBA, bringing a data-driven approach to informed decision-making.

•   Managed insurance sales through partnerships with microfinance institutions and banks, fostering strong relationships with branch banking staff to address claims concerns and develop strategies to increase sales.
•   Experienced in overseeing a large-scale outbound telemarketing department of over 200 employees, driving performance and achieving sales targets.

•  Led three teams comprising over 10 data scientists and analysts, delivering impactful results in data-driven projects.
•   Four years of experience in data science and analytics, successfully completing 10+ projects, including recommendation engines, forecasting systems, ETL processes, and data visualization solutions.

•   Former Head and founder of the Customer Care Department at Image Pakistan Limited.
•   Over 6 years of diverse experience in service roles across logistics, fashion, and insurance sectors.
•   Instrumental in establishing the Claims & Servicing Department at Waada as a key team leader.

•   Shariq Khan brings over 15 years of expertise in the telecom industry, with a proven track record of leading and managing large-scale network operations and support teams.
•   He has designed a variety of omnichannel contact center solutions, seamlessly integrating them with value-added services (VAS) for telecom operators worldwide.

•   Possesses over 8 years of experience across diverse industries, including technology, intellectual property law, stockbrokerage, and healthcare.
•   Brings approximately 5 years of experience in team management, driving success through effective leadership.

•   Seasoned HR Professional in the IT industry, specializing in recruitment, onboarding, and HR operations.

•   MBA graduate from NUST Business School

Shafaq is the driving force behind our claims and servicing operations. With a formidable background in the servicing industry, she has been a proven leader in the logistics, fashion, and insurance sectors for over 6 years. As the former lead of the Customer Care Department at Image Pakistan Limited, Shafaq brings a relentless dedication to ensuring unmatched service for all our clients.

Meet Tooba, our expert on Head of Growth! With a background in the IT industry, she’s well-versed in recruitment, onboarding, and HR operations. With an MBA from NUST Business School, Pareesa brings a strategic mindset to our team dynamics. From organizing office events to fostering a vibrant workplace atmosphere. She’s not just building a team; she’s crafting a holistic experience.

Meet our Tech Lead, a seasoned pro with an impressive track record! He’s led five teams, managing over 20 engineers at a US software house with $25 million in annual revenue. With over 13 years of coding experience and over 12 projects under his belt, he’s delivered cutting-edge solutions for notable clients like the World Health Organization (data management) and Bloomberg (payment gateway).

Ishaq is dedicated to transforming the insurance industry by making it more accessible for all. With 14 years of experience in life insurance, including leadership as Chief Actuary at Pak-Qatar Takaful, and being part of the founding team at the tech start-up Bykea, he now spearheads Waada as CEO and Founder. Ishaq is reshaping how people engage with insurance.

Meet our Partnership Lead and powerhouse, Shahryar Khan! As a founding team member and marketing lead for food tech and health tech startups, he brings 10 years of digital marketing experience. With a degree in Economics and Computer Science from Ohio Wesleyan, he’s changing up the game!

Imran Jaka, our CFO, is a financial ace at Waada, bringing over 25 years of global experience. As a C-level executive in strategy and finance for large manufacturers with ARR over $50 million, he excels in understanding business essentials and enhancing value propositions. Imran’s expertise in team management and financial efficiency ensures a bright financial future for Waada.

Fakhar-e-Alam, the Insurance and Product Strategy Lead at Waada brings a unique combination of experience to the table. He polished his skills in logistics in Moscow and later led finance and partnerships at MicroInsure. His impressive track record includes managing a $2.2mn income support program for the Global Fund. Now, he’s joined us to help achieve our goal.