What We Do

Globally connected and digitally driven, we’re the future of insurtech.

Unfolding Our Story

Founded in 2020 by Ishaq Kothawala, Waada aims to make buying, selling, and managing insurance simple and accessible. Since then, we have built a global team of experts dedicated to creating a digital platform that empowers individuals and institutions in the insurance industry.

What We Do

Waada stands at the forefront of this industry, pioneering transformative technology to reshape the traditional insurance landscape.

Our cutting-edge, in-house developed technology enables financial institutions, agents, and retailers to sell and manage insurance products through an end-to-end digital process. With operations in two countries, we are committed to becoming the regional insurance powerhouse. By pushing boundaries and setting new standards for insurance technology, we revolutionize the accessibility, management, and penetration of
insurance in the region.

Our Products

Hospital Cash Insurance

Personal Accidental Insurance

Mobile Phone Insurance

Life Insurance

Our Services

Telehealth Services

Labs Discounts

Medicines Discounts

Business Models

Virtual Call Center

Waada partners with all major telecom companies in Pakistan, using an in-house CRM to manage and issue insurance policies to TelCo customers via Waada Call Center Agents.

Key Features

  • Technical integration for premium payments through airtime deductions
  • In-house CRM and policy management
  • In-house VOIP system

Product: Personal Accident Insurance, Mobile Phone Insurance, Hospital Cash Insurance

Gig Agent Model

Waada enables Pakistan’s retailers and gig agents to sell
annual term insurance via the Waada Agent App.

Key Features

  • Agent Web Application
  • Comprehensive training and certification
  • Instant policy issuance

Product: Personal Accident, Mobile Phone, Hospital Cash Insurance

Digital Insurer Model

Waada is acquiring a digital insurer license to underwrite policies with its own technology, distributed through retail banks.

Key Features

  • Auto-underwriting POS and core system
  • Digital policy management
  • Existing financial sales network

Product: Protection and Savings Insurance

Embedded Insurance

Waada partners with top e-commerce brands to offer
customers protection plans via API integrations.

Key Features

Policy issuance at checkout

  • One-click insurance coverage
  • Fast-growing market

Product: Product: Mobile Phone Insurance

Our Journey