What We Do
Globally connected and digitally driven, we’re the future of insurtech.
Unfolding Our Story
Founded in 2020 by Ishaq Kothawala, Waada simplifies insurance with its digital platform. Our global team is dedicated to transforming the insurance industry with cutting-edge technology that streamlines buying, selling, and managing insurance.
Operating in two countries, we aim to become the regional insurance leader, setting new standards and enhancing insurance accessibility and management across the MENAP region.
What We Do
Waada stands at the forefront of this industry, pioneering transformative technology to reshape the traditional insurance landscape.
Our cutting-edge, in-house developed technology enables financial institutions, agents, and retailers to sell and manage insurance products through an end-to-end digital process. With operations in two countries, we are committed to becoming the regional insurance powerhouse. By pushing boundaries and setting new standards for insurance technology, we revolutionize the accessibility, management, and penetration of
insurance in the region.
Our Products
Hospital Cash Insurance
Personal Accidental Insurance
Mobile Phone Insurance
Life Insurance
Our Services
Telehealth Services
Labs Discounts
Medicines Discounts
Our Expertise
Affordable Products
Tech Integration
End-to-End Services
Swift Claims
Superior Value
Instant Policy Issuance
Business Models
Virtual Call Center
Waada partners with all major telecom companies in Pakistan, using an in-house CRM to manage and issue insurance policies to TelCo customers via Waada Call Center Agents.
Key Features
- Technical integration for premium payments through airtime deductions
- In-house CRM and policy management
- In-house VOIP system
Product: Personal Accident Insurance, Mobile Phone Insurance, Hospital Cash Insurance
Gig Agent Model
Waada enables Pakistan’s retailers and gig agents to sell
annual term insurance via the Waada Agent App.
Key Features
- Agent Web Application
- Comprehensive training and certification
- Instant policy issuance
Product: Personal Accident, Mobile Phone, Hospital Cash Insurance
Digital Insurer Model
Waada is acquiring a digital insurer license to underwrite policies with its own technology, distributed through retail banks.
Key Features
- Auto-underwriting POS and core system
- Digital policy management
- Existing financial sales network
Product: Protection and Savings Insurance
Embedded Insurance
Waada partners with top e-commerce brands to offer
customers protection plans via API integrations.
Key Features
Policy issuance at checkout
- One-click insurance coverage
- Fast-growing market
Product: Product: Mobile Phone Insurance
Our Journey
Waada Founded 2020
Seed Round $1.3 million 2020
Pakistan Operations 2021
MicroEnsure Acquisition 2022
New Office 2023
Launched Mobile Insurance 2023
MISK Program 2023
Flat 06 Labs Funding 2023
