About Us

Waada is an Insuretech startup based out of Pakistan.

It specializes in retail insurance currently focusing on micro life, disability and hospitalization insurance.  Majority of the masses in Pakistan have never been offered an insurance product. Waada's mission is to use technology to make insurance affordable and available to every citizen of Pakistan. 

Pakistan's insurance penetration is one of the lowest in the world. Waada's vision is to bring this, at least, on par with other South Asian economies.  Waada's partners in their mission and vision are Planet N group of companies and EFU Life, the largest life insurance company in Pakistan.

Waada's Mission & Vision

Mission Statement: Our mission is to leverage technology to make insurance affordable and available to everyone. 

Vision Statement: To bring disability, life and health insurance to every citizen of Pakistan.


Ishaq Kothawala

CEO and founder

After completing his Actuarial degree from Cass Business School, London, Ishaq moved back to Pakistan. He spent 10 years in various life insurance companies including the position of the chief actuary of Pak-Qatar Takaful and 5 years in the tech startup industry. He is one of the three actuaries in the country who worked full time in sales just to understand the customers perspective.

Before founding Waada, Ishaq was the founder member and worked as chief strategy officer & CFO at Bykea. Bykea is one of the largest startups of Pakistan which provides on demand transport and delivery services. It employs more than 100 thousand people to serve millions of customers. It just closed the largest Series B round in Pakistan’s history. 

Ishaq finds purpose in solving large scale problems and creating real value for all stakeholders. With his experience in the largest tech startup and insurance, he is perfectly positioned to solve the long due problem of awareness & availability of insurance products in the masses of Pakistan. 

Jonas Eichorst


Over the past decade, Jonas has supported the development of a wide range of high scale products and businesses across various emerging markets. He particularly enjoys roles where he can combine deep technical discussions with long-term strategy development which often leads to him playing a bridging role between different teams and hierarchy levels in companies and projects.

As CEO of Silicon Straits, a South-East Asia based investment and product development company, he led the business to profitably grow from 30 to over 100 employees within 2 years of his appointment, before successfully selling the business in 2017. During that time he was deeply involved in the development of product MVPs for startups and a range of digital transformation projects for corporates combining his passion for business and technology.

 In addition to his role at Waada, he currently serves on multiple boards including Timo (Vietnam’s largest digital bank), Bykea (Pakistan’s leading transportation, logistics, and cash on delivery network), Protenga (a venture replacing fishmeal with sustainable insect protein) and as Board Advisor to 7-Eleven Vietnam. 

Nadeem Hussain

Director and co-founder

Nadeem Hussain is the founder of Planet N venture, a group of companies, which aims to catalyze the next wave of tech entrepreneurship in Pakistan. Focusing on startups working on financial inclusion and solving large scale problems using technology. The group comprises more than 30 companies in its portfolio across e-commerce, fintech, edutech, insurtech, health tech, mobile television, retail, and renewable energy.

Before Planet N he had an illustrious banking career of 30 years working in management positions in major financial centres of the world including Country Head of Citi Group and Founder/CEO of Tameer Bank. He sold Tameer Bank to Telenor which rebranded it to Easy Paisa which today has a customer base of tens of millions.

Mr Hussain has served on the advisory board of Institute of Business Administration (IBA) and Institute of Capital Markets (ICM). He is the chairperson of the Pakistan Microfinance Network (PMN), mentor & advisor to Hult Prize Pakistan & TECH Pakistan, board member of PlanX, Trustee at Indus Foundation & Jinnah Institute and member of State Bank’s & SECP consultative groups. He is also leading the effort to implement Universal Standards of Social Performance Management (USSPM) across all PMN member banks and institutes.

He has been invited as speaker to various platforms including Harvard University’s Kennedy School of Government and Johns Hopkins University. He was awarded the Global leader award in 2011 by C5 in Geneva.